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Upsurge

Overlays

Catch hesitation before it becomes an exit

Overlays show the right offer, product, or question at the moment a customer hesitates, triggered by live intent and targeted to the audiences you choose.

Storefront overlay
Exit intent

Before you go

Free returns on every size

Check out now and swap it later if the fit isn’t right.

Complete checkoutKeep browsing

What it does

The right message at the right moment

Every overlay starts from what the customer is doing, and shows only to the customers it’s for.

  • Triggered by behavior

    Show overlays on exit intent, scroll depth, time on page, inactivity, page count, clicks, or specific URLs.

    • Exit intent
    • Scroll depth
    • Inactivity
    • Page count
  • Targeted to the right customers

    Match audiences, purchase stage, and location so each overlay reaches the customers it’s for.

    • Cart abandoners
    • High intent
    • New visitors
  • Six formats

    Popups, slide-ins, banners, fullscreen takeovers, notifications, and embedded blocks.

    • Popup
    • Slide-in
    • Banner
    • Fullscreen
    • Notification
    • Embedded
  • Offers, products, and lead capture

    Add coupon codes, countdowns, product recommendations, quizzes, and forms.

    • Coupon code
    • Countdown
    • Recommendations
    • Quiz
    • Form

Triggers

The moments overlays catch

One visit, five chances to help. Each overlay waits for the moment it’s built for.

  1. 1
    ImmediateLands from an adWelcome banner
  2. 2
    Scroll depthReads most of a product pageSize guide slide-in
  3. 3
    Page countViews a fifth productProduct finder quiz
  4. 4
    InactivityGoes quiet on the cartFree shipping notification
  5. 5
    Exit intentHeads for the close buttonLast-minute deal popup

Templates

Start from a template, make it yours

Pick from 60 ready-made templates for popups, slide-ins, banners, fullscreen takeovers, notifications, and embedded blocks, then edit every block to match your brand.

  • Ready-made templates for every format
  • Block-based editor
  • Your store’s coupons as offers
Banner
Free delivery on orders over $60 · Your basket: $48.20Shop weekly picks
Popup
New to Linea15% off your first orderJoin the list for early access to new pieces and restocks. One email a week, at most.Email addressSend my codeNo thanks
Notification
Price dropHertz One$229$179View
Slide-in
Added to your bagPairs well with your pick
Solène pendant$420AddFine band, 2 mm$310Add
Continue to bag

AI assistant

How the overlay assistant works

Tell the Upsurge assistant what you need in plain language. It drafts the overlay, edits it with you, and leaves publishing to you.

Create a popup that collects emails for early access to our next running drop.

Make the button green.

Members list

First in line for the next drop

Get early access to new running releases before they hit the store.

Enter your emailRequest accessNo thanks
Unsaved draftPublish
  1. Describe what you want

    Ask in plain language, or name a built-in template to start from.

  2. Watch the draft come together

    The assistant builds it with your products, media, and brand theme, and applies it to the editor.

  3. Fine-tune and target it

    Change the copy, colors, triggers, or targeting by asking. Each change lands as an unsaved edit.

  4. Review and publish

    Nothing goes live until you check the draft and publish it yourself.

Turn hesitation into checkouts

See how Overlays fit your site, offers, and audiences.