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Upsurge

Analytics

See which journeys actually create revenue

Connect every customer signal, experience, and ad campaign to the revenue it influenced, in one view.

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Revenue attribution
Live
Last 30 daysAll channels
RevenueAttributedAll revenue
Attributed revenue by experience
  • Recommendations
  • AI Chat
  • Overlays
  • Smart Search

What it does

Measure what moves revenue

Every product reports into the same view, so you can see what’s working and what to cut.

  • Follow the whole journey

    See every touchpoint from first signal to purchase, and which experiences assisted the sale.

    • Touchpoints
    • Assists
    • Attributed revenue

  • Compare every experience

    Put recommendations, search, overlays, and AI chat side by side on the same metrics.

    • Conversions
    • Conversion rate
    • Revenue

  • Bring in ad and affiliate data

    Pull campaign reports from ad platforms and affiliate networks, and see ROAS next to assisted conversions.

    • Facebook Ads
    • Google Ads
    • AWIN
    • CJ Affiliate

  • Build reports your team shares

    Save views with the filters your team relies on and share them across the organization.

    • Saved views
    • Filters
    • Shared reports

Attribution

Every sale, traced to the experiences behind it

Upsurge links each sale to the experiences the customer interacted with first, so you can see which ones helped close it.

  1. One customer’s visit
  2. Smart SearchSearched “waterproof trail shoes”Assisted
  3. RecommendationsClicked a recommended productAssisted
  4. AI ChatAsked about sizingAssisted
  5. OverlaysSaw the free-returns offerAssisted
  6. Sale closedAssisted by 4 experiences

Compare

Compare every experience in the same view

See how recommendations, search, overlays, and AI chat perform side by side, and filter by channel, device, country, or campaign without exporting a thing.

  • Conversions and conversion rate
  • Assisted revenue by experience
  • Filters by channel, device, and campaign
Performance by experience
Last 30 days
FiltersChannel: Paid socialDevice: Mobile
ExperienceAssisted conversionsConversion rateAssisted revenue
Recommendations
Smart Search
Overlays
AI Chat

Ad and affiliate data

See ROAS next to the sales Upsurge assisted

Connect your ad platforms and affiliate networks. Upsurge reads their campaign reports and commissions and lines them up with the conversions your experiences assisted.

  • Ad accounts connect read-only: Upsurge never changes campaigns, bids, or budgets
  • Spend, ROAS, ROI, CPC, and CTR for every campaign
  • Assisted value shown beside platform revenue, never added to it
Connected sources
Synced
Ad platformsRead-only reports
  • Facebook Ads
  • Google Ads
  • Microsoft Advertising
  • TikTok Ads
  • Taboola
Affiliate networksSettled commissions
  • AWIN
  • CJ Affiliate
Campaign performance
Last 30 days
CampaignSpendROASUpsurge assisted
Spring running · prospectingFacebook Ads
Brand searchGoogle Ads
Trail shoe launchTikTok Ads
Running blog partnersAWIN

Assisted value appears beside platform revenue, never added to it.

See what’s really driving revenue

See how Analytics fits your site, campaigns, and team.

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